The psychology of red

The most notable points in his images are the supremacy of blue across both genders and the disparity between groups on purple. Consider, for instance, this coverage by Smithsonian magazinedetailing how blue and pink became associated with boys and girls respectively, and how it used to be the reverse.

The psychology of red

But it is perhaps significant that they chose a rich, red ochre — the colour of our blood and a vivid reminder of life, and death.

And those associations may not be coincidence. Wearing red can even change your physiology and balance of hormones and alter your performance in a football match. So what is it about the shades of ruby, crimson, and scarlet that makes them so potent? Warning sign There is no doubt that our perception of red coincides with one of the most important events in our evolutionary history.

Many mammals, like dogs, fail to differentiate between red and green. But as our early primate ancestors were adapting to life in the jungle, they evolved a new kind of cell in their retina that allowed them to pick out the bright, red fruit from the foliage.

That enhanced perception would then lend itself to new forms of social signalling. Red skin — caused by blood pumping near the surface of the skin — is an important sign of dominance for many primates.

All About The Color RED Meaning, Psychology, Symbolism

View image of Red alert: SPL It was only in that two psychologists — Russell Hill and Robert Barton at the University of Durham — began to wonder whether humans might react in a similar way. So the sight of red clothes could perhaps carry associations of aggression and dominance. Hill and Barton were stuck for ways to investigate the idea, however, until the Olympics gave them the perfect opportunity.

View image of Boxers dressed in red are slightly more likely to win Getty Images Credit: Soon, colour psychology was a credible scientific field in its own right.

Color psychology - Wikipedia

The exact reason for these effects still remains a matter of debate. Elliot points to studies showing that people who wear red feel more dominant themselves, triggering an increased heart rate and testosterone boost that could improve their performance.

Or the red might intimidate the competitor — in the same way that less dominant mandrills may avoid approaching their leaders with crimson faces. Alternatively, it might have been down to the referees; one German team manipulated videos to change the kits of tae kwon do players before showing them to professional referees.For that extra vigourous push, red brings the psychological effects of energy, and passion that goes along with passionate, energetic living..

Red in the bathroom.

Misconceptions around the psychology of color

The bathroom is often a blank canvas where color is concerned, perhaps because it is a room in your home that you think of as being primarily functional.

Red is the highest arc of the rainbow. Red is the first color you lose sight of at twilight. The longest wavelength of light is red. In the financial arena, red symbolizes a negative direction.

The importance of colors in branding

The psychology of color has found that we perceive colors differently as each has its own unique message. The color red is one of the basic colors, and it is one that immediately draws our attention.

The psychology of red

Here are some of the associations that red has. The psychology of color in persuasion. The psychology of color in persuasion. Psychology Today. Find a Therapist Red, meanwhile, provides a stark visual contrast (and is a complementary color.

Color psychology is a very important tool used by artists, interior decorators, and as a marketing mechanism in many industries. It is the palette used by Dali that makes his artwork bizarre, and amplifies the hyperrealism he intends to create.

Does wearing red make you more appealing to the opposite sex?

The Psychology of Color in Marketing and Branding