Sporting goods store sales in the United States alone amount to more than 45 billion U. This includes many different product types such as athletic footwear, exercise equipment, licensed sports merchandise athletic apparel but does not include recreational transportation items such as bicycles, pleasure boats, RVs and snowmobiles. One of the main sales channels for sporting goods in the U. In total, sporting goods stores sales in the U.
Tweet this Share this on LinkedIn Share this on Facebook Email this Print this The high-flying sportswear sector seems due for a fall, but prospects for growth are getting stronger, not weaker, as the health and Sports clothing industry trend goes global.
What do yoga moms, high school athletes and Chinese school kids have in common? Is the sportswear sector due for a fall? Very Bullish Five-Year Outlook. A focus on fitness and healthy living has translated in more active lifestyles, especially among youth.
More and more boys and girls are playing sports in high school Source: Meanwhile, markets in Asia and Latin America—where athletic-wear penetration is low, relative to the US—have the most room to grow and could deliver the best gains, Sole says. China, in particular, will be a key market to watch.
The government aims to integrate soccer into primary and high school curriculums to develop future talent. Sports pastimes, such as skiing and hiking, which a generation ago were unheard of leisure pursuits, have become more common and accessible. People who enjoy such activities also tend to have the means to buy the clothes and gear that go with them.
Rise of the Ath-Leisure Consumer Other larger consumer market trends also are at play. The sportswear industry designs clothes, shoes and gear that are high performance, comfortable and fashionable.
The upgrade cycle of new designs and improved materials—a page torn from tech—also keeps consumers engaged and coming back for more. Wearing sneakers and jeans to work was once frowned upon, but many professionals now arrive at the office in flashy, multihued trainers and exercise gear—perhaps along with a wearable device that counts everything from steps and stairs to heartrates and calories, all of which reaffirm their dedication to an active lifestyle.
Healthy living can create a positive feedback loop.
People buying clothes, shoes and gear that helps them stay healthy, fitter and feeling good? Why would that ever go out of style? Plus, see more of our Ideas. Sign up to get Morgan Stanley Ideas delivered to your inbox.
Would you like to help us improve our coverage of topics that might interest you? Tell us about yourself.
What kind of ideas interest you most?Sport is big business and getting bigger—will teams and sponsors convert the issues facing the sports industry in into opportunities for growth? Like most other industries, the sports industry is being disrupted by technology advancements and cultural changes.
And there’s a lot of opportunity for these athletic apparel makers to grow even more. Nike is hoping sales of sports The industry’s opportunities aren’t just .
Sporting goods industry wholesale sales in the U.S. bn USD U.S. sports exercise equipment wholesale sales bn USD Athletic footwear wholesale sales in the U.S.
bn USD Sports apparel. Sports and Fitness Clothing Market is mainly driven by significant rise in celebrity endorsements for fitness and sportswear; rise in adventure sports also boost market demand Sports Fitness Clothing Market. Sports and Fitness Clothing Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast - An array Location: State Tower, 90 State Street, Suite , Albany, Study on sports apparel market examines the share, trends and growth.
The report further indicates that the market is valued at $ bn. for Key sports apparel industry participants are Adidas AG, Nike Inc., Amer Sports Corporation, Billabong International Limited, Everlast Worldwide Inc., Blacks Leisure Group Plc, Gap Inc., Columbia Sportswear Company, Old Navy, Banana Republic, Jockey International, Jockey International, Lotto Sport .